To celebrate the launch of the new website and embroidered collections, Liverpool stockist - Flamingo Boulevard - has written the first guest blog. A Q&A with Rebecca. Read on to find out more about the bridal label and what might be in store for 2021...
Photos by Louise Griffin Photography
At Flamingo Boulevard, we are beyond excited to be able to offer your designs to our brides! But most of us have only come across you and your unique embroidered veils this year. So, I think this is a good opportunity to find more about Rebecca Anne and what inspires you and your designs.
When did you realise you wanted to pursue a career as a designer?
To be honest, it wasn’t something I envisaged until recent years. Even when I was studying Fashion Design at university, I chose the degree because I loved creating, not because I dreamed of becoming a designer. If you’d told me then that I would be running my own design studio one day I probably wouldn’t have believed it! The world of design and fashion can be very competitive and it just wasn’t in my nature. But as my career evolved through the bridal industry, I found there was a strong sense of community over competition which gave me more confidence to find my niche and run with it!
What was your first job after studying?
Following the showcase of my final collection in London, Sassi Holford awarded me with an internship on her production team. The placement built on my technical knowledge and my passion for bridal which eventually led me to manage high end bridal boutiques for almost a decade. My experience in working alongside so many brides is invaluable now - it gives me the expertise in giving confidence to brides when advising them on their veil design.
So, when did you start Rebecca Anne Designs?
The label started back in 2015 purely because I missed sewing and being creative. I also found that many veils were just mass manufactured and didn't match the quality of the dresses we stocked. It seemed there was a gap in the market for a veil designer - the perfect side-line whilst working full time. For the first few years I was quite happy making traditional plain and lace edged veils but, for me, there was some excitement missing. I wanted to be creating pieces that were more unique and reflected each bride’s style and personality more. So, in the Autumn of 2019, I began researching embroidery machines and finally found the one for me (she still needs naming really - maybe I’ll run a poll!). Following that, I rebranded, took the business full time and haven’t looked back since.
What’s your top tip for brides beginning their bridal veil search?
It can feel overwhelming for some. They’ve finally found The Dress and now they, understandably, want to get the accessories right. It’s important that your veil complements your dress in terms of length and style which is something I am always happy to advise on (plus it means I get a sneaky peek of The Dress!).
From a design perspective, some brides just know what they want and fall in love with particular embroidery designs from the collections. But if you’re not sure, that’s fine - that’s what I am here for! I love discussing ideas with my brides and advising on what could work best for them. It may be that you have seen a design of mine you like but want it tweaked or some personalised additions such as initials and wedding date. Or maybe we look at going down the entirely bespoke route. Either way, I am always happy for brides to just get in touch - I love talking about all things weddings!
Your embroidery designs are exceptional. Would you ever expand your collection beyond veils?
Never say never... I think it’s important to never put a ceiling on creativity and growth and I have many ideas in my head for what the future could hold for Rebecca Anne Designs. But I think at the moment I have found my niche and am running with it. I recently launched a small accessories range (The Extended Collection) on the website and I already have a few ideas up my sleeve for 2021 additions. As you know, I’m always working closely with my boutique stockists to bring something new to our brides… !
Who or what inspires you?
Without sounding cheesy...my brides and fellow wedding suppliers.
Every time I create a bespoke design for a wedding or a styled shoot it ignites so much inspiration. Styled shoots are a great way to experiment and follow a concept that is perhaps calling for something that’s a little unusual - it really pushes me to be creative, think outside the box and showcase what I can achieve.
It’s such an honour when a bride entrusts me to capture and tell their story through their bridal accessory. I am so lucky to meet and work alongside so many different people - they inspire me each day to create something that they will fall completely in love with because the design resonates with them so much.
If you could go back and tell yourself one thing when starting your business what would it be?
Not to compare myself to others, know my worth and stick to my guns!
The embroidered veil collections are available now to try on with Jazmin at Flamingo Boulevard.
Styled shoot team:
Photographer / Louise Griffin
Dresses / Flamingo Boulevard
MUA / Hannah Carson
Hair Stylist / Samantha Gannon
Florist / Michelle Anne Floristry
Model / Elizabeth Kate
Venue / The Secret Warehouse